Tere Ortiz-Fuentealba
Strategic Digital Marketing for Growing Businesses
I help small businesses and organizations improve their online presence through SEO, content creation, email marketing, branding, and data-driven strategies.
About me
Connecting Strategy, Creativity, and Digital Growth
I’m a bilingual digital marketer and visual content creator helping small businesses strengthen their online presence through strategy, content, and creative solutions.
With experience in SEO, email marketing, brand content, and digital communications, I combine creative thinking with data-driven insights to help businesses communicate clearly, connect with their audiences, and grow online.
My background working with wineries, small businesses, and lifestyle brands has shaped my approach: creating digital experiences that are consistent, engaging, and aligned with business goals.
Strategic Approach
Every project starts with understanding your goals, audience, and opportunities for growth.
Creative Execution
From content and visuals to digital campaigns, I create cohesive experiences that strengthen your brand.
Data-Driven Approach
Using analytics and reporting to understand performance and identify opportunities for improvement.
Industry Experience
My experience with wineries, small businesses, and lifestyle brands helps me understand different audiences and markets.
Core EXpertises
Digital Marketing Skills That Drive Growth
Helping small businesses build stronger digital foundations through strategic marketing, engaging content, and data-driven decisions.
FEATURED WORK
Email Marketing Projects & Case Studies
Explore a selection of projects that showcase my experience in email marketing, content creation, campaign strategy, and performance analysis.
Seasonal Event Promotion Campaign
A multi-event campaign designed to showcase Solvero Wines through two Summerland experiences happening on the same weekend, encouraging visitors to engage with the brand in different settings.
Tasting Room Opening Campaign
A timely promotional campaign announcing the Easter weekend opening of the tasting room and encouraging visitors to plan an in-person wine experience.
Valentine’s Day Gift Campaign
A targeted promotional campaign featuring an exclusive wine package designed to drive online engagement and encourage seasonal gift purchases.
New Release Newsletter Campaign
A customer newsletter highlighting the bottling of the 2025 vintage releases while maintaining brand connection and building anticipation for upcoming wines.
SEO CASE STUDY
Improving Online Visibility Through SEO Strategy
A strategic approach combining website optimization, content improvements, and performance tracking to strengthen online visibility and user engagement.
The Case
Solvero Wines’ website needed an SEO audit to improve awareness and drive more traffic.
The Challenge
Improve website visibility, strengthen content structure, and create a better experience for users searching online.
SEO Approach
- Website optimization
- SEO-focused content improvements
- Performance tracking
- Data analysis
RESULTS
Performance Insights
Using analytics data to evaluate website performance, user behavior, and opportunities for continued growth.
SEO Strategy Impact & Conclusions
1. Increased Organic Visibility
Organic search growth shows that SEO improvements helped the website become more visible to users actively searching for relevant content.
2. Improved Search Performance
Higher impressions and clicks indicate stronger search visibility and better alignment between website content and user queries.
3. Stronger Content Engagement
High engagement on key pages such as Current Releases, Visit Us, and Wine Club suggests that optimized content is connecting with visitors and supporting their journey through the website.
4. Expanded Discovery Opportunities
Supporting content, such as recipe pairing resources, helped attract visitors beyond branded searches and created additional opportunities for audience discovery.
Overall Impact:
The strategy combined SEO optimization, targeted content, and performance analysis to improve discoverability and create a stronger foundation for continued growth.
Have a Project in Mind?
Whether you need help with SEO, content creation, email marketing, or a complete digital strategy, I’d love to learn about your goals and explore how I can help.